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Musicians Cooler

Ten Years of the Cooler - Joe Bonamassa Interview

by Dave on September 8, 2011

This was fun, and emotional for me. When I found the old audio that
explained how I started the "Musicians Cyber Cooler Newsletter" in 2001
I went, "Holy Cow I've been doing this for 10 years." I've changed the
name before. I dropped the word "Cyber" when most people associated it
with sex. I'm changing the name of the Podcast to "Marketing Musician
Podcast." To me the name is a bit more obvious, as opposed to having to
explain that "it's like a bunch of musicians hanging around a water
cooler."

Musicians Cyber Cooler So today we hear some very old audio, and every
ID I could find. I had fun listening to the different accent from
across the globe. I smiled when you hear people pimp their myspace
pages (see marketingmusician). Thanks to everyone who has ever been
on the show. I really appreciate it. I've always said, it's not my
podcast its OUR website. I'm going to need new IDs so send them on in
to dave "at" marketingmusician "dot" com. You can still call them in at
888 563 3228.

Joe Bonamassa Vintage Interview

Back when this was only "audio on the website" an unknown blues
guitarist named Joe Bonamassa had just released his 5th CD (Joe is now
THE blue guitarist, and recently played the Royal Albert Hall with Eric
Clapton and many other superstars). I wanted to share this with the
audience as Joe is a great example of working with the fans, going the
extra mile, using social tools like twitter and youtube

The interesting thing about this interview is that its from 2004, and
you hear Joe's take on going the extra mile for his fans. Seven years
later he's playing Royal Albert Hall. He's just released his second
album with Black County Communion and he has the schedule now to
release an album (or two) each year, tour, and continue to grow his
audience. He has a show on Sirius satelite radio, and he uses affiliate
tools so his fans can get paid to promote his CD. He continues to work
hard, so that his hussle matches his talent. Its obviously paid off.

Check out Joe's music in iTunes
Joe Bonamassa- or Amazon.

Marketing Musician On Deck

Musicians Cooler I look forward to working with everyone in the future.
If you have an idea for a future podcast, please let me know.

We are always looking for:

Tales from the road

Cool New Tools on the Internet

Gear reviews (seriously, did you buy some gear? Call in a review).

Anything you think a musician would find interesting.

See you in a few weeks

Marketing Musician-

Podcast: Play in new window | Download

{ 2 comments }

Staying in their Face - Marketing Ideas from Audible

by Dave on September 4, 2011

The band I'm in started mid year. This is a horrible time to try and
break into clubs. Then one of the clubs we were booked for the rest of
the year decided to dump bands. We have no gigs for the rest of the
year, so what do we do?

Get a Free Audio Book- 1. Divided the state into sections with
each band member taking a section.

2. We will focus on follow-up.

The idea is to not follow-up that we are annoying, but so that we can
implant the idea into the booker's head that we are the "cancellation
band." (hoping they don't think that WE cancel). This way when (not if)
some other band cancels a gig the name that will come up in their head
is my bands. We will be the band they call. Once we get the gig, its
ours to lose. Things we can do to stay in their face.

1. Invite the booker to hear us if we play a club near theirs.

2. Drop of merch if we have any.

3. Send a post card (You can use a service like Vertical Response and
do this without leaving your computer).

Some people say audible is saturating the market by supporting
podcasts. To this I ask, "What is the number 2 audio book company?" By
keeping their brand in front of their target market (people who listen
to audio), audible is the first name we think of when it comes to "I'd
like to try listening to a book." What audible is doing is keeping in
the face of their target market.

A Great Resource For Sharing Musical Ideas

If you are looking to share"Musical Ideas" with your band, check out
dropbox This is a cool site that not only lets you share files, but
it synchronizes folders between computers. I use it with my Podcasting
Clients, and I love it. Not only does it work on computers, but it
works in iPhones, Androids, etc. For more information go to
musicianscooler/dropbox

This podcast took 58 minutes to record, edit, and publish.

Podcast: Play in new window | Download

{ 0 comments }

Mixcloud Niche Site for DJs

September 1, 2011

I just stumbled across a website that allows you to upload your music
for free, and then put a player on your site. It's mixcloud It's
based out of the UK, and currently I don't get the catch. They are all
about streaming (no legal rights to deliver downloads) and there seems
to be a [...]
Read the full article ->

Music Phone Book is Now Music Page

August 30, 2011

We've talked about in the past that musicians need to be able to keep
up with technology, and embrace the tools that are available (while not
spending 24 hours a day on the computer and losing the magic that is
meeting face to face). Many moons ago I interviewed David Codr about
his Music Phone [...]
Read the full article ->

Great WordPress Shopping Cart For Selling Digital Products On Your Website

August 23, 2011

Someone had sent in an email about what shopping cart I use. I found a
WordPress Plugin called estore that stops people from sharing the
download link. The customer never receives the actual link to the file
(its encrypted). You can use it create packages, it accepts coupons for
paypal, and if you need to [...]
Read the full article ->

Smiles Everyone Smiles!

August 21, 2011

David Lee Roth once said that he jumps around on stage because he wants
the audience to jump around. In his immoral wisdom he said, "You just
need to do it without throwing a rod man..." I was listening to a jazz
station this Sunday morning and heard some old Bennie Goodman (my
mother was [...]
Read the full article ->

Indiana State Fair Collapse

August 17, 2011

The Band Cheap trick dodged a bullet and now the Country Band Sugarland
decided to "wait a second" before going on stage. This is video is
shocking to watch - especially knowing that four people died. I point
this out to say "the show must go on" is not a true statement when it's
raining [...]
Read the full article ->

Your Demo CD - Explain How Your Band Benefits Clubs

August 13, 2011

When you are trying to get your first gig, you want to explain to the
club or event how THEY are going to benefit. Late night TV infomercials
help you understand the problem you didn't know you have (Is your
cheese crooked? Do you hate having wrinkled cheese?), then they explain
how their product eliminates [...]
Read the full article ->

Does Your Band's Wesite Have The Basics?

August 11, 2011

One of the keys to being a great singer is having a unique voice. John
Corabi was in a band called The Scream, and later was tapped to replace
Vince Neil in Motely Crue 1994 (I loved the Crue with John). He was
also in a band called Union with Ex-Kiss guitarist Bruce Kulick. I
[...]
Read the full article ->

Make Yor Own Rewards Program

August 10, 2011

I just read about this service at punchtab where you can build your
own loyalty program. While they have a built in catalog that gives away
gift cards, you can make your own. Your fans/visitors get point for
doing certain tasks each day at your site. For example: Visiting your
site every day - for [...]
Read the full article ->

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